Del Cielo a la City

Institutional Video

"Integral Product"

Video focused on the development of the company: "Menos por Ciento", whose mission is to focus on generating products and services that promote the improvement of the quality of life of communities affected by specific social problems.


In the cartoon video frame by frame vintage boxes whose drawings are in chalk. The story is based on the real events of the displacement of peasants in Colombia, as a consequence of the armed conflict between guerrillas and paramilitaries.

Designed in partnership with Mauricio Tamayo Ibarra, Carolina Arango, Claudia Salazar, Andres ("El Crack"), Paula Medina & Katherine Melendez

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